IT WAS THE LATE 1990’S, WHEN THE IDEA OF ADVENTURE AND OUTDOOR ACTIVITIES IN INDIA WERE RATHER UNHEARD OF; A GROUP OF FRIENDS, WHO WERE PASSIONATE ABOUT THE OUTDOORS, STARTED WILDCRAFT IN A GARAGE.
In what we call the ‘Garage Years’, began our exploratory phase. It was a distant dream, as the few people who were into the outdoors would either get their equipment from stores abroad or buy it second-hand. Most of the equipment available then was bulky, heavy, outdated and definitely very expensive; and it was this idea of enabling people for the outdoors that Wildcraft was established. Understanding the needs of different outdoor and adventure activities, we realised very early on for the need of sturdy, durable, reliable and functional products that can withstand the toughest of tough terrains. From the very beginning we were focused on creating equipment that stood for the outdoors.
With time the vision began to expand along with our product base and by 2007-2008 our core team was established. Our core constituency of design and construction stood the test of time and test of the tough outdoor terrains. Whether it is apparel made of breathable materials, ergonomically designed rucksacks or waterproof footwear, our gamut of products have one mission – to enable people with gear that is durable, resilient and sturdy, for their exploration of the outdoors.